RÉSUMÉ
Education
Master of Science in Management, Wilmington University
Concentration: Business Communication
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Cumulative GPA: 4.0
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Member of Sigma Beta Delta Honor Society
Bachelor of Arts in Communication Studies, Longwood University
Concentration: Public Relations
Minor: Business Administration
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Cumulative GPA: 3.2
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Honors: Dean’s List, Big South Presidential List, Superior Professional Development in Public Relations Scholar, Scholar Athlete
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Member of the NCAA Division I Women's Lacrosse Team
Experience
Digital Marketing Specialist, Bon Secours Mercy Health
September 2022 – Present
I take on a variety of roles and responsibilities, adapting to meet the diverse needs of the organization and ensuring the successful execution of multiple projects. I oversee the development of institutional publications and the coordination of major college events. I manage the college’s social media presence, driving engagement through strategic campaigns and content creation. I lead website updates to enhance functionality and user experience. I create and distribute newsletters, reaching diverse audiences with targeted email marketing strategies. As the primary contact for marketing requests, I ensure timely solutions that align with institutional goals.
Editor, LastWordOnSports.com
January 2024 – Present
I produce engaging articles on the Toronto Maple Leafs in the National Hockey League, consistently meeting tight publication deadlines. Promoted to editor within three months, I led content creation and quality assurance. I established and maintained a rigorous writing schedule to deliver high-quality content regularly, adjusting output to match the season's rhythm. I conduct thorough research to provide insightful analysis on team news, player performances, and league developments, ensuring the content remains both informative and captivating for readers.
Marketing Coordinator, Longwood University Athletics
August 2021 – May 2022
I directed and executed comprehensive social media strategies for Longwood University Athletics, boosting fan engagement through innovative content and dynamic platform management. I orchestrated seamless game day operations, collaborating with multiple departments to deliver flawless event execution, fan engagement activities, and promotions, creating an exceptional atmosphere and enhancing brand presence. I demonstrated proactive leadership, taking ownership of high-priority tasks and consistently exceeding expectations, contributing to the overall success of the athletic department with a results-driven, solution-oriented approach.
Social Media Specialist, Tri-City Chili Peppers
May 2021– August 2022
I designed and executed high-impact digital marketing strategies to amplify the team’s online presence, leveraging data insights and creative content to maximize fan engagement and build a loyal, thriving community. I built and nurtured strong sponsor relationships, creating targeted marketing initiatives that enhanced brand visibility and deepened connections between local partners and the team’s fan base. I led social media operations, crafting real-time, captivating content and utilizing analytics to optimize audience engagement, drive game-day excitement, and maintain a dynamic, compelling digital narrative for the team.
