PORTFOLIO
Bon Secours Mercy Health
Digital Marketing Specialist
Social Media
I oversee and manage the social media presence across eight channels, including six that I created and developed from the ground up. These platforms cater to both current students and alumni across the Richmond Higher Education Institutions network, fostering engagement and strengthening community connections.
Major Publications: Written
Each Annual Report captures a year of remarkable achievements, showcasing the dedication and impact of students, faculty, staff, and alumni. I play a key role in bringing these stories to life by conducting in-depth interviews, writing compelling narratives, and editing content to create a cohesive and inspiring reflection of the institution's commitment to advancing nursing and healthcare education.
Stories Authored:
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Daisy Faculty Award (pg. 10)
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Tuition Benefits (pg. 17)
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Justice, Equity, Diversity and Inclusion (pg. 18)
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RN-BSN Student Spotlight (pg. 22)
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Alumni Profile (pg. 23)
Stories Authored:
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Cover Story - Patient Care Tech Trainees (pg. 16)
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Faculty Retirement Journey (pg. 8)
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Faculty Focus (pg. 10)
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BOOST Program (pg. 10)
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Mental Health Training (pg. 11)
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BSN Student Profile (pg. 23)
Major Publications: Legal
I oversee the thorough review, editing, and publication process for the Southside College of Health Sciences Catalog. Working closely with key stakeholders, I ensure the content is accurate, up-to-date, and aligned with institutional standards. This includes comprehensive information on policies, accreditation, financial aid, degree programs, course offerings, and more. The catalog plays a crucial role in supporting accreditation efforts, academic operations, and legal compliance.
Major Publications: Commencement
I manage the comprehensive process of composing, reviewing, and finalizing the commencement program for graduation. In collaboration with faculty, administration, and event organizers, I ensure the program reflects the significance of the ceremony and highlights key moments. This includes organizing the order of events, incorporating speeches, and acknowledging honorees. Additionally, I write the script for the dean’s address and the guest speaker’s remarks, ensuring they align with the ceremony’s tone and institutional values. The program and scripts serve as essential guides, celebrating the accomplishments of graduates and upholding institutional traditions.
Newsletters
I oversee the creation and distribution of two key institutional newsletters: The Southside Pulse and the Design Digest. From gathering relevant information and developing content to editing and final distribution, I manage the entire process. Using the Poppulo platform, I ensure that each newsletter is well-crafted, engaging, and effectively tailored to the needs of our institution’s audience. This comprehensive approach ensures timely and impactful communication with all stakeholders.
The Southside Pulse is a bi-semester digital newsletter distributed via email to the Southside College of Health Sciences community. It features a mix of faculty and staff accomplishments, event recaps, previews of upcoming activities, and concise updates designed to engage students. With a focus on timely and relevant information, The Pulse keeps the community informed and connected, celebrating achievements and providing a snapshot of campus life.
The Design Digest is a newsletter shared with all staff and faculty across the three campuses of the Richmond Higher Education Institutions. Serving as a valuable resource hub for instructional design and distance education, it offers updates, insights, tips, and practical resources to support faculty in their teaching and course development. The Design Digest keeps the academic community informed about best practices, emerging trends, and tools that enhance the learning experience across our campuses.
LastWordOnSports
Editor
I consistently produce engaging articles focused on the Toronto Maple Leafs in the National Hockey League, adhering to strict publication deadlines. After demonstrating strong performance, I was promoted to editor within three months, assuming a leadership role in content creation and quality assurance. I maintain a disciplined writing routine, ensuring a continuous flow of high-quality content that resonates with and informs our audience. I adjust article output to align with seasonal rhythms, transitioning smoothly between high-traffic periods and maintaining consistency during quieter times. Through thorough research, I provide insightful analysis on team developments, player performances, and league trends, ensuring the content remains both informative and compelling.
Wilmington University
Graduate Student
Throughout my enrollment in Wilmington University's Master of Science in Management program with a focus on Business Communication, I had the opportunity to create a range of academic writing pieces. These compositions illuminate my active exploration of subjects including business strategy, organizational communication, and leadership dynamics. By navigating these projects, I refined my aptitude for articulating intricate concepts with lucidity, fostering a profound grasp of the symbiotic relationship between management principles and impactful communication strategies.
Writing Samples - Business Communication
Writing Samples - Reports
Work Samples - Financial Analysis
Work Samples - Powerpoint
Dataset Samples - Tableau
Longwood University Athletics
Marketing Coordinator
As Marketing Coordinator for Longwood University Athletics, I directed and executed comprehensive social media strategies that significantly enhanced fan engagement through creative content and effective platform management. I coordinated all aspects of game day operations, collaborating with multiple departments to deliver seamless event execution, including thematic promotions and fan activities, which elevated the game day experience and strengthened brand presence. I demonstrated proactive leadership by taking ownership of various high-priority initiatives, consistently exceeding expectations and contributing to the overall success of the athletic department with a results-focused and solution-oriented approach.
Tri-City Chili Peppers
Social Media Specialist
In the inaugural year of the Tri-City Chili Peppers, I designed and executed high-impact digital marketing strategies to enhance the team’s online presence, utilizing data insights and creative content to drive fan engagement and build a loyal community. I fostered strong relationships with sponsors, developing targeted marketing initiatives that increased brand visibility and strengthened connections between local partners and the team’s fan base. I led social media operations, crafting real-time, engaging content and using analytics to optimize audience interaction, boost game-day excitement, and maintain a dynamic, compelling digital narrative for the team.
